Pure Web Analytics – Web Technology Blog

When it comes to keywords there are a number of measurements that you can perform to find out various things such as organic versus paid traffic, keyword density, keyword prominence and long tail analysis of keywords just to name a few.
So what is keyword density anyways? 

Keyword Density applies to the written content of your [...]

The Problem:
The problem faced in this project is that the Flight Booking form would redirect to the booking software page and not allow the use to stay on the company’s website
The Solution:
We created a pop-up so that when the “search flights” button is clicked by the user the user is able to use the booking [...]

Naturally anyone who runs a web presence and more importantly analyzes the data of their web presence may encounter Traffic Spikes that occur on a given day. I found myself observing some days where articles I publish caused traffic to increase the day that they were published. At first I thought “This seems [...]

I wrote a brief article about Multi-page checkouts versus Single or “One Page” checkouts the other day and I wanted to follow-up with some reasons that people such as the customers and potential customers on your websites right now abandon their shopping carts. It is probably the biggest problem faced by anyone running an [...]

The Problem: The customer wants to be able to show different pages of content on the same page without reloading and make it a seamless experience for the user.
The Solution: Loading different pages of content using a javascript slider effect so that the page never needs to be reloaded and also making it a much [...]

When it comes to your ecommerce site there are so many ways in which you can optimize the store itself. Up selling, cross-selling, product feeds, SEO friendly URLs and the list goes on. I came across a feature offered by Volusion that I feel will soon become a standard in the e-commerce world… [...]

Like with all things Google, the Sandbox theory is one of those theories and every online business owner should know about. I’ve read a number of definitions as to what exactly the Google Sandbox is and have come up with the following…
The Google Sandbox is a place where sites with new registered domains are [...]

When it comes to setting up a campaign for your company’s online marketing initiative the ability to create, analyze and optimize is huge but it doesn’t happen overnight.  You need to understand the following points in the process and at the end be willing to optimize based on the results of the campaign and when [...]

I thought I would write a small article about the tools offered by the big 3 search engines (Google, Yahoo! And MSN) because a lot of times unless you are directly or indirectly involved in SEO you are not going to take the time to know these and these tools are very useful in telling [...]

SEO Analytics is a term that has to first do with the optimization of a website so that search engines can “crawl” the web pages in the website making them “search engine friendly”. Tracking how people come to a website, understanding their behaviours and developing based off of factual results is the main idea [...]