Pure Web Analytics – Web Technology Blog

1. It’s Scalable – The vastness of what is possible in Google Analytics is huge and with the new features that they are rolling out will only continue to fuel the web analytics movement.   
2. It’s Free – “Free” is a scary word in software vendor territory and when you couple that with the stability [...]

Most companies today and just starting to realize the true power of Web Analytics and understanding this means understanding their online business channels. The tools to do this are always coming down in price with more and more entrants to the market of supporting web analytics initiatives.
It wasn’t going to take long for someone [...]

It’s the end of September, summer is ending but web analytics is just heating up!  With Web Analytics been seen as a service based offering the need for understanding is growing.  Companies are training employees to analyze website traffic and apply their findings to real business issues and it is not so much about the [...]

I found this interesting website theme design developed by Elliot Jay Stocks called “ProudFolio” today.  This website theme is developed for use with WordPress, a CMS application and boasts the following features…
 

The ability to separate your blog from your portfolio
Create a unique homepage layout
Allows you to use specific [...]

After working with other designers, coders and developers over the past years I thought I’d put together an article about this. The way that I wanted to setup Pure Web Analytics was a business that works with its client base ongoing over the life of their web based business systems. Freelancing projects [...]

After spending a weekend hiring a photographer for our upcoming wedding, we were looking at his website and he asked me “How is flash handled by search engines and is there anything that you can do to improve SEO short of redesigning the website without flash?” Now I know that a lot of companies [...]

I’ve been using PayPal for the last couple of years for buying, invoicing and receiving payments from customers. As websites and web site design and development continue to increase PayPal has become the way to accept payment for a lot of businesses, possibly yours as well. It has also become very customizable to [...]

I must say that I am an avid lover of Google’s tools from Google Analytics to Google Trends and even iGoogle. Recently I had a chance to play around with Google’s Website Optimizer tool which allows you to run “experiments” on your website to see which page has a higher conversion rate and then [...]

I decided it was about time to showcase some of the work that we do at PureWebAnalytics.com so I added an “Our Work” section to the site.  Lately I’ve been simplifying the look and feel of PureWebAnalytics.com to avoid any confusion that people may have in coming to the site but with that being said [...]

I came across this tool that allows you to view reports in Google Analytics using Source/Medium on your website. The tool is actually a Firefox plug-in that when used with the Firefox browser you can view the visitor’s source by the medium they were delivered to your website on.
To get this functionality all you [...]