I found this interesting website theme design developed by Elliot Jay Stocks called “ProudFolio” today.  This website theme is developed for use with WordPress, a CMS application and boasts the following features…

• The ability to separate your blog from your portfolio
• Create a unique homepage layout
• Allows you to use specific templates for various sections of your website (Blog, Portfolio, Tags, Search Results, etc.)
• And numerous other helpful features

This WordPress theme also includes two variations of CSS style sheet that allow you to choose a style that you like which is very helpful for new website owners looking to change the style on the fly.  Check out this website theme today in action.

©2008 Pure Web Analytics. All Rights Reserved.

After working with other designers, coders and developers over the past years I thought I’d put together an article about this. The way that I wanted to setup Pure Web Analytics was a business that works with its client base ongoing over the life of their web based business systems. Freelancing projects to different coders can be dangerous to businesses building their reputation online because you are only as good as your last designer or coder.

For some business owners this works but I’ve seen my share of projects where a coder or designer left a project and the person who paid for it had no clue of the work that was actually done and what was left remaining. When the next coder showed up it had to be re-coding from scratch and the cycle repeats itself over and over again.

Pros of Hiring

I don’t want to learn HTML, CSS, PHP or ASP and I don’t have to!

One of the biggest pros of hiring a freelance programmer or designer is that they do all the coding or designing and you just sit back and pay them. It can be simple and stress free to hire coders to work on your projects, update your website or perform any number of other tasks that you need help with.

Finding a skilled professional with a skill set that is hard to find locally

When it comes to hiring for a specific project where the skillet required is outside what anyone locally can provide for you, hiring a freelancer can work to your benefit.

It’s cheaper hiring a freelancer

When you are hiring a freelancer you don’t need to worry about paying those benefits, other overhead costs or anything associated to keeping an employee other then the cost of having them working on the project.

Cons of Hiring

Who owns what code or design work?

This is an issue that gets sticky depending on how you attack this issue. Naturally as companies develop proprietary web software with their freelance developers this becomes something that the business depends on and this is one way in which problems can arise.

How talented is my freelancer?

Some freelancers come off as gurus and after you read their resume, look at some of their samples you are ready to make the effort to purchase their services. Once you before involved in the project you realize that they don’t know what they are talking about and that they cannot help you. Money is lost, expectations are lost and you are lost as to who to hire next?

Where did my freelancer go?

Sometimes freelancers just disappear off the face of the planet never to be seen or heard from again. When some freelancers feel a project is complete to their standards and not the standards of the customer paying for their services they simply stop responding. They stop sending emails. They stop working for you on your projects. Your only real course of action is to either sue them or higher another freelance professional to finish the project.

Where does my freelancer live?

Choosing a freelancer means selecting who you want to work with based on their location. Some people don’t mind hiring a freelance coder or designer from India but others mind the fact that when they begin their business day your coder is going to sleep unless you like staying up at night.

Whether you choose to work with a freelancer or not these are a few points to keep in mind when you are considering how to hire for your project. Not all web professionals are created equal and sometimes spending a little more you are able to achieve the things that you need to run a successful business online or adding a web channel to your current business.

Other options instead of outsourcing your projects to a freelancer

Do It Yourself

This is a favourite of many entrepreneurs and small business owners out there but unless you are a web developer you may be better off spending the money to have someone build your website over trying to learn everything yourself

Staff your company internally

If your company is large enough to support a full time or part time web designer or developer then this might be your best bet. This way they are an official employee of your company and running off with the secret source code becomes much harder.

Find a development firm to manage your projects and complete them.

Finding a solution provider, design agency or company that specifically can help you build your business’ web site is another great option. That is actually what Pure Web Analytics is designed for and the niche we meet we don’t choose to work with a lot of companies because we want to provide excellent support and development to our clients, they in turn pay for it but they get value from knowing that we only work with a certain amount of clients. Being structured this way allows us to remain competitive and selective about the people we hire and the projects that we take on.

That being said i think that there are many excellent freelance web designers, developers and usability experts out there and maybe in the near future Pure Web Analytics will showcase some of the hottest talent from around the web for your viewing pleasure!

©2008 Pure Web Analytics. All Rights Reserved.

Using <NOEMBED> tags

Using <noembed> tags means that you can add written content in a way that search engines can read the page without it being seen as though you are trying to trick the search engine with hidden text.

<embed src=”html.swf” width=”50″ height=”100″ />
<noembed>

<H1>Web Flash Movie</H1>

<p>This is a movie about flash and how to use it.</p>

</noembed>

Because there are a lot of media websites out there optimizing pages, objects and movies for search engines presents a problem and a current possibility for solving this problem is by using the <noembed> tags for multimedia content on your website. Feel free to test out this code in your websites.

Luc

©2008 Pure Web Analytics. All Rights Reserved.

What does “Sandbox” mean?

Sandbox refers to a term used in development that allows developers or users to test their PayPal system and greatly customize it. You can see why this is a great idea if you’ve ever tried to test a third party application like PayPal.

Why should I get a PayPal Sandbox Account?

If you work with PayPal, have an ecommerce site that uses PayPal or you are interested in testing PayPal then getting a PayPal Sandbox Account is a good idea because it allows you to test transactions, understand the flow of how a transaction process occurs and figure out difficult bugs with your ecommerce platform.

Where can I get a PayPal Sandbox account?

You can get a PayPal Sandbox account by clicking here…

https://developer.paypal.com/

With more then 100,000,000 people using PayPal it makes sense that businesses want to offer this as a payment option to their customers and as a way to run their business.

Luc

©2008 Pure Web Analytics. All Rights Reserved.

In order to use Google Website Optimizer you will need to first sign up for an account by clicking here (http://www.google.com/websiteoptimizer). Once you login you your Google Website Optimizer account you will see that you have the option of running an A/B Split test or a Multivariate Testing on your web site or landing page. For those of you who are unsure of what A/B split testing is please read the article.

How do I create an experiment using Google’s Website Optimizer?

1. Login to Google Website Optimizer
2. Click on the “Create another Experiment” link
3. Select the option of creating an A/B Experiment or a Multivariate Experiment (The difference as Google defines it is that A/B Experiments are for few then 1000 views a week and Multivariate Experiments are for web pages that receive greater than 1000 views per week)
4. For the purposes of this article we select “A/B Experiment” and click the “create >>” button
5. Click the check box on the A/B Experiment Checklist and click continue once you have everything mentioned on that list ready to go (The page you want to test, created alternate versions of the page and identify the conversion page)
6. On this next page you will need to name your experiment, Identify the original and variation web page URL s and enter the URL for the conversion web page and click “Continue >>” button at the bottom of the page.
7. Lastly you will need to add the JavaScript code to the pages (Original web page, Variation web page and Conversion web page) and click “Preview” to see how your experiment will look like when it runs.

Google’s Website Optimizer is an awesome tool in providing actionable information about the design of a web page and how visitors user it. I hope you enjoyed the article as it has been a little while since i’ve written on the PureWebAnalytics blog.

Luc

©2008 Pure Web Analytics. All Rights Reserved.

Luc Arnold

President of PureWebAnalytics.com

©2008 Pure Web Analytics. All Rights Reserved.

To get this functionality all you need to do is download the Greasemonkey plug-in and download the following script (addtosegment2.js). You will need to restart your Firefox browser in order for the changes to take effect.

Once you’ve downloaded this plug-in and installed the script and configured it you can go into your Google Analytics account and navigate to the following to view the results…

1. Click on “View Reports” in your Google Analytics Account
2. On “Traffic Sources Overview” click “View Report”
3. Click “Search Engines”
4. Beside the “Segment” field click on the down arrows
5. You’ll see an option to view by “Source/Medium”

This means that you will see the Source (Eg. “Google”) and the medium (Eg. “Organic”) together, and making it easier to view how your traffic was obtained using Google Analytics reporting.

This will show you various ways that you can segment your reports in Google Analytics from the standard (out of the box) solution offered by the Google Analytics team.

©2008 Pure Web Analytics. All Rights Reserved.

So what is keyword density anyways? 

Keyword Density applies to the written content of your page and is the specific density of a certain keyword or phrase on a particular page.

KWD = Number of times a keyword appears in a page/Total number of words on that web page

The sweet spot for developing keyword density is between 5% and 10% for this article (web page) I managed to score the following…

Keyword / phrase: keyword density

KWD = 6/123 = 4.9%

©2008 Pure Web Analytics. All Rights Reserved.

The Problem:

The problem faced in this project is that the Flight Booking form would redirect to the booking software page and not allow the use to stay on the company’s website

The Solution:

We created a pop-up so that when the “search flights” button is clicked by the user the user is able to use the booking software and continue to use the flight booking tool.

©2008 Pure Web Analytics. All Rights Reserved.

Google Analytics is very good at reporting the data that visitors to your website leave behind and put it into simple and easy to use graphs and charts. So you have the ability to capture the data but the real goal is to understand the data and make actionable decisions using that data. For instance this spike that I saw in my Google Analytics account I singled out the traffic for that particular day by clicking on down arrow beside the date range and then selecting the specific day that this traffic spike occurred on and then I clicked “Apply”. From here, you can select all the reports that are specific to that day and funnel out some of the “noise”. If we go to the “Traffic Sources Overview” you’ll notice that the pattern in the traffic being delivered and from there you can gain insights into why and how your website received the traffic that it did.

Luc

©2008 Pure Web Analytics. All Rights Reserved.