Now I am long time user of Google Analytics (about two years or so now) and I just recently stumbled on a tool to help you build URLs that are friendly to Google Analytics tracking. It’s a pretty cool tool that takes almost know time to learn but it will help any users out [...]
If you are a past visitor to PureWebAnalytics.com then you have probably noticed that I recently changed the design of the site. It’s been long overdue, in my opinion and I finally found the time to update the site. This site has seen numerous versions and even a domain name change (from WebmasterFarms.com [...]
I must say that I am an avid lover of Google’s tools from Google Analytics to Google Trends and even iGoogle. Recently I had a chance to play around with Google’s Website Optimizer tool which allows you to run “experiments” on your website to see which page has a higher conversion rate and then [...]
Naturally anyone who runs a web presence and more importantly analyzes the data of their web presence may encounter Traffic Spikes that occur on a given day. I found myself observing some days where articles I publish caused traffic to increase the day that they were published. At first I thought “This seems [...]
When it comes to your ecommerce site there are so many ways in which you can optimize the store itself. Up selling, cross-selling, product feeds, SEO friendly URLs and the list goes on. I came across a feature offered by Volusion that I feel will soon become a standard in the e-commerce world… [...]
When it comes to setting up a campaign for your company’s online marketing initiative the ability to create, analyze and optimize is huge but it doesn’t happen overnight. You need to understand the following points in the process and at the end be willing to optimize based on the results of the campaign and when [...]
SEO Analytics is a term that has to first do with the optimization of a website so that search engines can “crawl” the web pages in the website making them “search engine friendly”. Tracking how people come to a website, understanding their behaviours and developing based off of factual results is the main idea [...]
I recently got an email from the fine folks at Google about some of the functionality that they are releasing into Google Analytics for Beta testing. One of these was the option to use benchmarking in your Google Analytics and I can think of a few reasons why Benchmarking is important especially as you [...]
With all the writing that I have done on analytics in general and Google Analytics more specifically I have never really covered anything about setting up User Defined Segmentation in Google Analytics.
What is User Defined Segmentation?
User Defined Segmentation is a way of setting up variable in your web presence in a way that [...]
The name of the game in website development is growth. The growth of web-based business systems, growth of revenue and of course growth of visitors and traffic are all important to website development in terms of running a profitable online business. I used Google Analytics recently to track the success of people finding [...]
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