Archive | Web Analytics

08 March 2009 ~ 0 Comments

Build Better Links to Track in Google Analytics

Now I am long time user of Google Analytics (about two years or so now) and I just recently stumbled on a tool to help you build URLs that are friendly to Google Analytics tracking. It’s a pretty cool tool that takes almost know time to learn but it will help any users out [...]

Continue Reading

24 January 2009 ~ 1 Comment

New addition to Google Analytics GA.js Code

I was recently checking out the Official Google Analytics Blog and found that they’ve made an addition (in terms of code) to the GA.js, GATC (Google Analytics Tracking Code).
Original GA.js Tracking Code
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src=’" + gaJsHost + "google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E"));
</script>

<script type="text/javascript">
var pageTracker = [...]

Continue Reading

27 November 2008 ~ 0 Comments

How Web Page Performance can affect Analytics Data Collection

Web Analytics and the collection of web analytics data is sensitive, confusing and at times down right difficult to do accurately.  I wanted to talk about something that can really stop someone from doing quality data collection on the web.  Web pages have been plagued with performance problems from the times of the first web [...]

Continue Reading

07 November 2008 ~ 0 Comments

Web Analytics Technology Cannot Teach Web Analytics

The Google Analytics Crew has rolled out the new features into my account so let the fun begin.  I wanted to thank Avinash for taking the time to upgrade my account personally.  When I studied Web Analytics at UBC back in late 2007 I must say that there is one thing that I really liked [...]

Continue Reading

05 November 2008 ~ 1 Comment

It’s like Christmas with these New Google Analytics features

Sure its getting cold here in Toronto Canada (Okay so I live in Mississauga but you get the idea) but that is not what I mean when I say that “It’s like Christmas”. I posted a few days ago after finding out that other companies are getting early access to the new features that [...]

Continue Reading

30 October 2008 ~ 0 Comments

5 Reasons Why Google Analytics will beat out Other Analytics Platform Vendors

1. It’s Scalable – The vastness of what is possible in Google Analytics is huge and with the new features that they are rolling out will only continue to fuel the web analytics movement.   
2. It’s Free – “Free” is a scary word in software vendor territory and when you couple that with the stability [...]

Continue Reading

14 October 2008 ~ 0 Comments

Open Source Web Analytics – You knew this was Coming

Most companies today and just starting to realize the true power of Web Analytics and understanding this means understanding their online business channels. The tools to do this are always coming down in price with more and more entrants to the market of supporting web analytics initiatives.
It wasn’t going to take long for someone [...]

Continue Reading

11 July 2008 ~ 0 Comments

Using Google’s Website Optimizer for the First Time

I must say that I am an avid lover of Google’s tools from Google Analytics to Google Trends and even iGoogle. Recently I had a chance to play around with Google’s Website Optimizer tool which allows you to run “experiments” on your website to see which page has a higher conversion rate and then [...]

Continue Reading

05 June 2008 ~ 0 Comments

Viewing Reports using Source/Medium in Google Analytics

I came across this tool that allows you to view reports in Google Analytics using Source/Medium on your website. The tool is actually a Firefox plug-in that when used with the Firefox browser you can view the visitor’s source by the medium they were delivered to your website on.
To get this functionality all you [...]

Continue Reading

28 May 2008 ~ 0 Comments

Keyword Density: What is it and how do I measure it?

When it comes to keywords there are a number of measurements that you can perform to find out various things such as organic versus paid traffic, keyword density, keyword prominence and long tail analysis of keywords just to name a few.
So what is keyword density anyways? 

Keyword Density applies to the written content of your [...]

Continue Reading