I wrote a brief article about Multi-page checkouts versus Single or “One Page” checkouts the other day and I wanted to follow-up with some reasons that people such as the customers and potential customers on your websites right now abandon their shopping carts. It is probably the biggest problem faced by anyone running an [...]
I recently got an email from the fine folks at Google about some of the functionality that they are releasing into Google Analytics for Beta testing. One of these was the option to use benchmarking in your Google Analytics and I can think of a few reasons why Benchmarking is important especially as you [...]
I recently installed the Microsoft adCenter Analytics tracking code to my website. I find that having more then 1 web analytics tool installed in some cases is not “overkill” especially when you are comparing data to ensure its accuracy when you observe behaviour that is not normal. The other day I noticed about [...]
The name of the game in website development is growth. The growth of web-based business systems, growth of revenue and of course growth of visitors and traffic are all important to website development in terms of running a profitable online business. I used Google Analytics recently to track the success of people finding [...]
Exploding sales figures of online business (or any business for that matter) takes in depth analysis. When it comes to looking at the keyword that people use to find your website or a web page on your website you must first understand or develop an understanding of how people find the pages on your [...]
When it comes to trending data in Google Analytics I am fascinated at how robust the functionality of this application really is. You can really analyse anything on your website that can be measured and it makes sense that more businesses do this because the tools are there and in order to grow your [...]
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