Archive | Site Optimization

08 March 2009 ~ 0 Comments

Build Better Links to Track in Google Analytics

Now I am long time user of Google Analytics (about two years or so now) and I just recently stumbled on a tool to help you build URLs that are friendly to Google Analytics tracking. It’s a pretty cool tool that takes almost know time to learn but it will help any users out [...]

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08 January 2009 ~ 0 Comments

Improving Your Site’s Findability

I was going through some various blogs and sites over the past few days while I’ve been at home and sick with the flu and one little piece of information that I thought was worth sharing is from a post by Aarron Walter who is a Teacher, Author and Web Designer/Developer that published a cheatsheet [...]

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27 November 2008 ~ 0 Comments

How Web Page Performance can affect Analytics Data Collection

Web Analytics and the collection of web analytics data is sensitive, confusing and at times down right difficult to do accurately.  I wanted to talk about something that can really stop someone from doing quality data collection on the web.  Web pages have been plagued with performance problems from the times of the first web [...]

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23 July 2008 ~ 1 Comment

How to Improve SEO for flash-based websites

After spending a weekend hiring a photographer for our upcoming wedding, we were looking at his website and he asked me “How is flash handled by search engines and is there anything that you can do to improve SEO short of redesigning the website without flash?” Now I know that a lot of companies [...]

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11 July 2008 ~ 0 Comments

Using Google’s Website Optimizer for the First Time

I must say that I am an avid lover of Google’s tools from Google Analytics to Google Trends and even iGoogle. Recently I had a chance to play around with Google’s Website Optimizer tool which allows you to run “experiments” on your website to see which page has a higher conversion rate and then [...]

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13 May 2008 ~ 3 Comments

Top 10 Reasons Why Customers Abandon Their Shopping Carts

I wrote a brief article about Multi-page checkouts versus Single or “One Page” checkouts the other day and I wanted to follow-up with some reasons that people such as the customers and potential customers on your websites right now abandon their shopping carts. It is probably the biggest problem faced by anyone running an [...]

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12 May 2008 ~ 0 Comments

Web Usability Project: Marriott Resort Vacations Landing Page Optimization

The Problem: The customer wants to be able to show different pages of content on the same page without reloading and make it a seamless experience for the user.
The Solution: Loading different pages of content using a javascript slider effect so that the page never needs to be reloaded and also making it a much [...]

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07 May 2008 ~ 4 Comments

Multi-page Checkout vs. One Page Checkout – Time is money

When it comes to your ecommerce site there are so many ways in which you can optimize the store itself. Up selling, cross-selling, product feeds, SEO friendly URLs and the list goes on. I came across a feature offered by Volusion that I feel will soon become a standard in the e-commerce world… [...]

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28 April 2008 ~ 0 Comments

The Google Sandbox Theory Explored

Like with all things Google, the Sandbox theory is one of those theories and every online business owner should know about. I’ve read a number of definitions as to what exactly the Google Sandbox is and have come up with the following…
The Google Sandbox is a place where sites with new registered domains are [...]

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18 April 2008 ~ 0 Comments

Google, Yahoo! And MSN Webmaster Tools

I thought I would write a small article about the tools offered by the big 3 search engines (Google, Yahoo! And MSN) because a lot of times unless you are directly or indirectly involved in SEO you are not going to take the time to know these and these tools are very useful in telling [...]

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