Archive | SEO / SEM

30 August 2009 ~ 0 Comments

Today’s word is “Canonical”

Now when I’ve told most people about this newer SEO practice I either get a blank stare or “What in the world is a ‘canonical?”  The answer is this; a “Canonical” is a link relationship and is used to prevent duplicate content problems that occur commonly in Search Engine Optimization and it looks similar to [...]

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07 February 2009 ~ 2 Comments

What Does Great SEO take?

So many people try to sell Search engine Optimization as the ultimate fix for a web based business. So what does great SEO really take? I’ve dealt with customers in the past on a wide variety of SEO concerns. The thing about great search engine optimization is that there is no tried [...]

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08 January 2009 ~ 0 Comments

Improving Your Site’s Findability

I was going through some various blogs and sites over the past few days while I’ve been at home and sick with the flu and one little piece of information that I thought was worth sharing is from a post by Aarron Walter who is a Teacher, Author and Web Designer/Developer that published a cheatsheet [...]

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23 July 2008 ~ 1 Comment

How to Improve SEO for flash-based websites

After spending a weekend hiring a photographer for our upcoming wedding, we were looking at his website and he asked me “How is flash handled by search engines and is there anything that you can do to improve SEO short of redesigning the website without flash?” Now I know that a lot of companies [...]

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28 May 2008 ~ 0 Comments

Keyword Density: What is it and how do I measure it?

When it comes to keywords there are a number of measurements that you can perform to find out various things such as organic versus paid traffic, keyword density, keyword prominence and long tail analysis of keywords just to name a few.
So what is keyword density anyways? 

Keyword Density applies to the written content of your [...]

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28 April 2008 ~ 0 Comments

The Google Sandbox Theory Explored

Like with all things Google, the Sandbox theory is one of those theories and every online business owner should know about. I’ve read a number of definitions as to what exactly the Google Sandbox is and have come up with the following…
The Google Sandbox is a place where sites with new registered domains are [...]

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18 April 2008 ~ 0 Comments

Google, Yahoo! And MSN Webmaster Tools

I thought I would write a small article about the tools offered by the big 3 search engines (Google, Yahoo! And MSN) because a lot of times unless you are directly or indirectly involved in SEO you are not going to take the time to know these and these tools are very useful in telling [...]

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16 April 2008 ~ 0 Comments

SEO Analytics – Tracking Search Engine Optimization

SEO Analytics is a term that has to first do with the optimization of a website so that search engines can “crawl” the web pages in the website making them “search engine friendly”. Tracking how people come to a website, understanding their behaviours and developing based off of factual results is the main idea [...]

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02 April 2008 ~ 0 Comments

Using Pattern Matching in Robots.txt

Originally I had written an article about using your Robots.txt file. The Robots.txt file can be used to tell robots sent out from various User-Agents like GoogleBot to tell them what they can and cannot see. This can be applied to company intranets, web portals, forums, personal websites, consulting websites where you want [...]

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24 March 2008 ~ 0 Comments

Robots.txt and your Website

I was stumbling through Google Webmaster Tools earlier today and I noticed that they have a neat tool to help you when it comes to analysing your Robots.txt file. To get to this tool perform the following steps…

Login to Google Webmaster tools
Click on the website you’d like to analyse
Click on “Tools” on the left [...]

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