What Does Great SEO take?
So many people try to sell Search engine Optimization as the ultimate fix for a web based business. So what does great SEO really take? I’ve dealt with customers in the past on a wide variety of SEO concerns. The thing about great search engine optimization is that there is no tried and true method that guarantees success because great SEO is practice, experimentation, measurement and research. What works for you may not work with someone else. I’ve decided to split it into a few areas to make it easier to understand…
Understanding the technologies involved – This is a biggie when it comes to search engine optimization. Understanding how robots and spiders work, how certain search engines rank your site, how your site’s architecture may conflict or work with search engines to build a “search engine friendly” website.
Understanding your customer’s behavior – How do your customer’s use your website? What do they want from your online business? Do they have problems searching your website or e-commerce site? Where do they drop off in the conversion process? These questions and more will shed light on what needs to be done to optimize your website and this separates the big time players for the small fish in online business.
Researching & knowing your business – You’ve got to know your business and understand the need that it meets. This will provide insight into what needs to be done next. Where is your business? Where are you going in using a website, e-commerce site, portal or some other web presence as a part of your business systems?
I do a lot of ‘techie’ type stuff when it comes to search engine optimization and what I’ve noticed about SEO is that companies think it’s the be all and end all solution to their web business. The simple truth is that with planning and understanding you can reach achievable goals in online web business systems but you need to monitor and plan in order to see long term results. Be wary of any company or individual claiming first page results and simply look for someone who has your company’s best interests in mind.
Luc
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nice post. I think that’s a pretty good list of what it takes. I think those are great topics to pay attention to.
Thanks! A lot of people do not know what good SEO takes so i thought it was time i put together a little list.