Viewing Reports using Source/Medium in Google Analytics

June 5, 2008

I came across this tool that allows you to view reports in Google Analytics using Source/Medium on your website. The tool is actually a Firefox plug-in that when used with the Firefox browser you can view the visitor’s source by the medium they were delivered to your website on.

To get this functionality all you need to do is download the Greasemonkey plug-in and download the following script (addtosegment2.js). You will need to restart your Firefox browser in order for the changes to take effect.

Once you’ve downloaded this plug-in and installed the script and configured it you can go into your Google Analytics account and navigate to the following to view the results…

  1. Click on “View Reports” in your Google Analytics Account
  2. On “Traffic Sources Overview” click “View Report”
  3. Click “Search Engines”
  4. Beside the “Segment” field click on the down arrows
  5. You’ll see an option to view by “Source/Medium”

This means that you will see the Source (Eg. “Google”) and the medium (Eg. “Organic”) together, and making it easier to view how your traffic was obtained using Google Analytics reporting.

This will show you various ways that you can segment your reports in Google Analytics from the standard (out of the box) solution offered by the Google Analytics team.

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Posted by Lucas | Filed Under General, Google Analytics, Tips, Tricks and Tools, Web Analytics 

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