Keyword Density: What is it and how do I measure it?

May 28, 2008

When it comes to keywords there are a number of measurements that you can perform to find out various things such as organic versus paid traffic, keyword density, keyword prominence and long tail analysis of keywords just to name a few.

So what is keyword density anyways? 

Keyword Density applies to the written content of your page and is the specific density of a certain keyword or phrase on a particular page.

 

KWD = Number of times a keyword appears in a page/Total number of words on that web page

 

The sweet spot for developing keyword density is between 5% and 10% for this article (web page) I managed to score the following…

 

Keyword / phrase: keyword density

 

KWD = 6/123 = 4.9%

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Posted by Lucas | Filed Under General, Keywords, SEO / SEM, Tips, Tricks and Tools, Web Analytics 

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