Multi-page Checkout vs. One Page Checkout – Time is money

May 7, 2008

When it comes to your ecommerce site there are so many ways in which you can optimize the store itself. Up selling, cross-selling, product feeds, SEO friendly URLs and the list goes on. I came across a feature offered by Volusion that I feel will soon become a standard in the e-commerce world… “One Page Checkouts”

In the e-commerce world, much like any other world, time is money. A great deal of e-commerce sites are built in such a way where you search for a product, click to “proceed to checkout” and then you enter the checkout process where you sometimes have to create a profile before you are able to buy the product you are interested in and then you have to enter your delivery information, what type of shipping you would like and then you credit card you would like to pay with and then lastly process the transaction.

Sounds tiring and I wonder if customers give up at certain points during the checkout. I can personally say that I have decided not to buy a product online before because they made it too hard to buy the product so what makes your customers so different? It’s just a little “food for thought” when you are viewing your sales funnels and cart abandonment rate and wondering why are customers dropping off at certain points in the online sales process. Check out the One Page checkout…

Luc

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Posted by Lucas | Filed Under General, Site Optimization, Tips, Tricks and Tools, Web Design Resources, Web Development, Web Intelligence, Website Usability

Comments

2 Responses to “Multi-page Checkout vs. One Page Checkout – Time is money”

Kris G. on May 7th, 2008 12:13 pm

thanks for writing this blog. Our shopping cart system, http://www.corecommerce.com has actually had this feature built in for a while now. You can enter the billing info, shipping info, choose shipping method, enter payment info and submit order all on one screen. A lot of our customers choose our product because of this feature.

Anyone interested can check us out at http://www.corecommerce.com
Lucas on May 11th, 2008 6:43 pm

Hi Kris,

Your welcome… glad to hear that one page checkouts are becoming a new industry standard and that companies like yours are listening to companies conducting business online. I would think that they would buy the product because of this feature over the competition. Thanks Kris!

Luc Arnold