Archive | May, 2008

28 May 2008 ~ 0 Comments

Keyword Density: What is it and how do I measure it?

When it comes to keywords there are a number of measurements that you can perform to find out various things such as organic versus paid traffic, keyword density, keyword prominence and long tail analysis of keywords just to name a few.
So what is keyword density anyways? 

Keyword Density applies to the written content of your [...]

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23 May 2008 ~ 0 Comments

Web Usability Project: cTravel Flight Booking On-page Optimization

The Problem:
The problem faced in this project is that the Flight Booking form would redirect to the booking software page and not allow the use to stay on the company’s website
The Solution:
We created a pop-up so that when the “search flights” button is clicked by the user the user is able to use the booking [...]

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15 May 2008 ~ 0 Comments

Observing Traffic Spikes in Google Analytics

Naturally anyone who runs a web presence and more importantly analyzes the data of their web presence may encounter Traffic Spikes that occur on a given day. I found myself observing some days where articles I publish caused traffic to increase the day that they were published. At first I thought “This seems [...]

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13 May 2008 ~ 3 Comments

Top 10 Reasons Why Customers Abandon Their Shopping Carts

I wrote a brief article about Multi-page checkouts versus Single or “One Page” checkouts the other day and I wanted to follow-up with some reasons that people such as the customers and potential customers on your websites right now abandon their shopping carts. It is probably the biggest problem faced by anyone running an [...]

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12 May 2008 ~ 0 Comments

Web Usability Project: Marriott Resort Vacations Landing Page Optimization

The Problem: The customer wants to be able to show different pages of content on the same page without reloading and make it a seamless experience for the user.
The Solution: Loading different pages of content using a javascript slider effect so that the page never needs to be reloaded and also making it a much [...]

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07 May 2008 ~ 4 Comments

Multi-page Checkout vs. One Page Checkout – Time is money

When it comes to your ecommerce site there are so many ways in which you can optimize the store itself. Up selling, cross-selling, product feeds, SEO friendly URLs and the list goes on. I came across a feature offered by Volusion that I feel will soon become a standard in the e-commerce world… [...]

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