Setting up Benchmarking in Google Analytics

April 13, 2008

I recently got an email from the fine folks at Google about some of the functionality that they are releasing into Google Analytics for Beta testing. One of these was the option to use benchmarking in your Google Analytics and I can think of a few reasons why Benchmarking is important especially as you further develop your web presence.

The biggest reason is “How does my online business compare to the competition?” and benchmarking provides you a way to see how you stack up to the industry standard because it is hard plan where you want to grow your business when you cannot track the health of your business. So how do you set this up?

  1. Login to your Google Analytics Account
  2. Click on the Website Profile you want to add benchmarking to
  3. Click on the “Visitors” category in your dashboard
  4. Beneath that select “Benchmarking (beta)” option
  5. Lastly, click “Accept” and activate this feature

If you want to see more Google says that it may take some time to see the benchmarking data come through. That then you can compare your website, web portal, e-commerce store, etc to industry verticals when analyzing your web presence.

Luc

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Posted by Lucas | Filed Under General, Google Analytics, Tips, Tricks and Tools, Trend Analysis, Web Analytics, Web Intelligence 

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