Installing your Microsoft adCenter Analytics Tracking Code

April 3, 2008

I got an invite today to start using Microsoft adCenter Analytics Beta edition. After using Google Analytics for the last 6 months I must say that while I am curious about Microsoft adCenter Analytics there is just something about Google Analytics that cannot be beat.

So how easy is it to install Microsoft adCenter Analytics? Well it is pretty easy. They offer a wizard to help a person who doesn’t understand coding to install it automatically which is something that Google Analytics may want to think about. But if you want to install it manually you need to place the following code before the </body> on your website.

<script language=”javascript” type=”text/javascript” src=”http://analytics.live.com/Analytics/msAnalytics.js”></script>

<script language=”javascript” type=”text/javascript”>

msAnalytics.ProfileId = ‘XX##’;

msAnalytics.TrackPage();

</script>

From there you can begin to track your traffic using Microsoft adCenter Analytics.

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