Archive | April, 2008

28 April 2008 ~ 0 Comments

The Google Sandbox Theory Explored

Like with all things Google, the Sandbox theory is one of those theories and every online business owner should know about. I’ve read a number of definitions as to what exactly the Google Sandbox is and have come up with the following…
The Google Sandbox is a place where sites with new registered domains are [...]

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24 April 2008 ~ 0 Comments

Developing Campaign Process Analysis as it relates to Web Analytics – Part 1

When it comes to setting up a campaign for your company’s online marketing initiative the ability to create, analyze and optimize is huge but it doesn’t happen overnight.  You need to understand the following points in the process and at the end be willing to optimize based on the results of the campaign and when [...]

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18 April 2008 ~ 0 Comments

Google, Yahoo! And MSN Webmaster Tools

I thought I would write a small article about the tools offered by the big 3 search engines (Google, Yahoo! And MSN) because a lot of times unless you are directly or indirectly involved in SEO you are not going to take the time to know these and these tools are very useful in telling [...]

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16 April 2008 ~ 0 Comments

SEO Analytics – Tracking Search Engine Optimization

SEO Analytics is a term that has to first do with the optimization of a website so that search engines can “crawl” the web pages in the website making them “search engine friendly”. Tracking how people come to a website, understanding their behaviours and developing based off of factual results is the main idea [...]

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13 April 2008 ~ 0 Comments

Setting up Benchmarking in Google Analytics

I recently got an email from the fine folks at Google about some of the functionality that they are releasing into Google Analytics for Beta testing. One of these was the option to use benchmarking in your Google Analytics and I can think of a few reasons why Benchmarking is important especially as you [...]

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11 April 2008 ~ 0 Comments

PureWebAnalytics.com upgrades to WordPress 2.3.3 and got some new Web Analytics tools

As you may or may not have noticed I’ve made some changes to the website lately. I was recently invited by Microsoft to Beta Test their adCenter Analytics application so I decided to track the traffic on my site with it.
I have also decided to add QuantCast to PureWebAnalytics.com just to have [...]

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08 April 2008 ~ 0 Comments

Google Analytics vs. Microsoft adCenter Analytics – Round 1 – Usability

I recently installed the Microsoft adCenter Analytics tracking code to my website. I find that having more then 1 web analytics tool installed in some cases is not “overkill” especially when you are comparing data to ensure its accuracy when you observe behaviour that is not normal. The other day I noticed about [...]

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03 April 2008 ~ 0 Comments

Installing your Microsoft adCenter Analytics Tracking Code

I got an invite today to start using Microsoft adCenter Analytics Beta edition. After using Google Analytics for the last 6 months I must say that while I am curious about Microsoft adCenter Analytics there is just something about Google Analytics that cannot be beat.
So how easy is it to install Microsoft [...]

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03 April 2008 ~ 0 Comments

Setting User Defined Segmentation in Google Analytics

With all the writing that I have done on analytics in general and Google Analytics more specifically I have never really covered anything about setting up User Defined Segmentation in Google Analytics.
What is User Defined Segmentation?
User Defined Segmentation is a way of setting up variable in your web presence in a way that [...]

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02 April 2008 ~ 0 Comments

Using Pattern Matching in Robots.txt

Originally I had written an article about using your Robots.txt file. The Robots.txt file can be used to tell robots sent out from various User-Agents like GoogleBot to tell them what they can and cannot see. This can be applied to company intranets, web portals, forums, personal websites, consulting websites where you want [...]

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