Using Long Tail Analysis in Keyword Development

20 March 2008 ~ 1 Comment

Exploding sales figures of online business (or any business for that matter) takes in depth analysis. When it comes to looking at the keyword that people use to find your website or a web page on your website you must first understand or develop an understanding of how people find the pages on your website. If you are looking to improve search engine traffic then this means focusing on those little keywords that make up the 1 or 2 hits to your website and optimizing the site and pages within the website based from there because they equal 80 to 90 percent of the results.

Actually I had a look at my old website profile in Google Analytics and noticed this density….

Keywords with 3 visits and above = 17 hits or 2.9%
Keywords under 3 visits = 629 hits or 97.1%
Total keywords = 646 keywords

Now if you optimized my web pages based on what my lower performing (lower hit) keywords are you could drive up targeted traffic and further develop new channels based on search queries from keywords alone and in turn you would see sales and possibly conversion rates rise.

By using long tail analysis aka “heavy tails” to can see how this becomes valuable to website analysis and understanding the realities of how customers who search are querying and finding your website.

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Pure Web Analytics – Web Technology Blog