How Do SEO, Web Design, Web Development Web Analytics and Web Intelligence work together?

You hear a lot about SEO (Search Engine Optimization), Web Design, Web Development, Web Analytics and a little bit even about Web Intelligence. But how do they all work together to improve your business?

• Web Property (aka ‘Presence’) Management – Similar to the idea of property management that real estate companies use. This where all things related to your web site, web store, portal and anything “web” begins. Keep in mind this is a simplified article that discusses how all these practices work together
• Web Design and Web Development – These two terms go hand in hand in the world of the web. Web Design is the initial creation of an online presence whereas web development is the ongoing development of that online presence. Before you can have SEO and web analytics to drive web intelligence you must first have a website.
• Search Engine Optimization – After the site is built you usually need search engines to pick it up, index it and rank it and continue to do this. This is also related to search engine marketing (aka SEM)
• Web Analytics – Once you have the site optimized and running you can then start to track your visitors. Many people track visitors simply based on click stream analysis (the process of measuring a site’s worth in clicks) but lately organizations and individuals are moving away from this form of measure because it is not effective in understanding the needs of your customers online and it offers no insight into customer’s activities and behaviours.
• Web “Business” Intelligence – Lastly, Web Intelligence allows you to then make improvements actionable for future business decision making by analysing trends on your web property to improve and drive the success of the online business.

This general overview of how SEO, Web Design, Web Development, Web Analytics and Web Intelligence work together should give you an understanding of where you are at in the development process and what you should think about as you progress and your web presence develops more and more into a long term business system or sales channel for your operations.

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