Google Analytics versus Urchin Analytics

February 20, 2008

In recent months Google and Urchin have split ways. With the new GA.js tracking code out now people may not realize that they have the option to keep working with Urchin and its tracking features. Now google isn’t for everyone just like Urchin is not for everyone. So what are the differences?

Urchin Analytics Tracking Software - Urchin.js

Is hosted locally on your web servers
Code looks like this…

<script src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>

</script>

<script type=”text/javascript”>

_uacct = “UA-XXXXXXX-X”;

urchinTracker();

</script>

Costs: $2995.00 (license fee + 3 months free trial) + implementation/setup/development

Google Analytics Tracking Software - GA.js

PureWebAnalytics can help you with Google Analytics software

Is hosted on Google’s servers
Code looks like this

<script type=”text/javascript”>

var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);

document.write(unescape(”%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’

type=’text/javascript’%3E%3C/script%3E”));

</script>

<script type=”text/javascript”>

var pageTracker = _gat._getTracker(”UA-XXXXXXX-X”);

pageTracker._initData();

pageTracker._trackPageview();

</script>

Costs: FREE + implementation/setup/development

Whether you choose to stay with Urchin and continue to develop your business off of this analytics platform or you choose to make the switch to Google Analytics each comes with its own pros and cons.

Luc Arnold

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Posted by Lucas | Filed Under General, Google Analytics, Urchin Analytics, Web Analytics