The 7 Minute Google Analytics Setup Guide
I decided to write a quick installation guide for those people looking to add Google Analytics Tracking to their website. This is a reference that will help to get you started with Google Analytics. Many people and companies are using Google Analytics to track everything from purchases to customer’s behaviours when they visit the website.
What does this cover?
- Installing the GATC
- Testing the GATC
- Reporting using your GATC
Installing your Google Analytics Tracking Code (GATC)
<script src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>
</script>
<script type=”text/javascript”>
_uacct = “UA-XXXXXXX-X”;
urchinTracker();
</script>
This tracking code is provided by logging into your Google Analytics Account. Simply do the following to get your own analytics tracking code:
- Log into your GA account
- You will look on the Analytics settings page (Hint: it’s the page you are brought to when you first sign in)
- Go to the website profile of the site you want to install Google Analytics tracking on (if this is your first time logging into Google Analytics you’ll need to setup a profile for the site you want Google analytics running on)
- Under “Settings” click the “Edit” link beside the website you want to install the tracking code on and this will bring you to a page called “Profile Settings”
- On the “Profile Settings” page click on the “Check Status” link at the top right hand side of the page which will bring you to the tracking code page
- Copy and Paste the Google Analytics tracking code from this page and install it just before the </body> tag on your webpage and click the “Finish” button at the bottom of the Google Analytics Tracking Code page
Testing your Google Analytics Tracking Code (GATC)
This is an excerpt from an article i wrote a while about tools to test your Google Analytics installation…
“SiteScan isn’t the only tool around to test your Google Analytics install but it does work. If you’ve recently installed Goolge Analytics or you installed it ages ago this web application will tell you if your tracking code is installed correctly, if you’re Query String Parameters are good and checking SSL versions of the Google Analytics of the Tracking Code are installed correctly on secure pages. A report is also provided for your own information but it is well worth the time checking it out…”
Reporting using your Google Analytics Tracking Code (GATC)
- Log into your Google Analytics account
- Click on “View Reports”
- This will bring you to the dashboard where you can see things like “Goals Overview”, “Site Usage”, “Traffic Sources Overview” and a few others
Whether you are new to Google Analytics or you’ve used it since it was a Beta version one thing is for certain, you can do plenty of things with Google Analytics to either help you understand your customers, view their interest in your website, how they shop and the current pitfalls of your website. I hope you’ve enjoyed this 7 minute install guide to Google Analytics and feel free to post your questions.
Luc Arnold
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