Using Google Analytics for Keyword Research

February 10, 2008

Google Analytics is a pretty robust tool that allows you to do a lot of things from setting goals to understanding how customers view and experience your website. Understanding how people find and experience your website gives you customer insights as to how they find you and in this case search you out online and your business.

Wouldn’t it be great if you knew which keywords your customers were using to find you? Well now you can using Google Analytics!!!!

Finding the keywords that Google Analytics records is as easy as 1 2 3!

  1. Log into your Google Analytics Account
  2. Go to the “View Reports” link
  3. This will bring you to the Google Analytics Dashboard where you will scroll down to click on “View Report” under the Traffic Sources Overview
  4. Lastly, click on the “Full Report” link under the Keywords header on the right hand side of the screen and you’ll have a list of keywords that people have used to find your website.

If you use PPC advertising you can further break down the list into “Paid” and “Unpaid” keywords which is a very useful feature for those of you using paid search to advertise your business.

The main reason why keywords are so important, especially to your online business is that this is one way in which customers are targeting the web pages on your website and having a keyword list of used keywords gives you a starting place when you decide to research and write your own custom list of keywords that produce results for your business!

Luc

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Posted by Lucas | Filed Under General, Google Analytics, Keywords, Tips, Tricks and Tools, Web Analytics, Web Intelligence 

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