Analyze Your Website in Three Ways

January 21, 2008

When the term “website analysis” is tossed around it means different things to different people and because website analysis focuses on different areas, specifically

Your Website - The door to your online business
Your Customers - The people that will keep coming back for more
Your Marketing Campaigns - The buzz you need to keep people coming back for more

And from these 3 areas of focus the outcome is the ROI on your website. Many people in the past couple of years thought, if I build it they will come, but the truth is that most people that thought that went out of business a long time ago. Now you may think, that’s a lot to look at but the truth is that if you ran a physical business you wouldn’t put your store in a mall where no one went hoping that people saw your store and went in to purchase, would you?

Google has been developing some tools to aid you when it comes to analyzing these things. Some of which you may know and some may be new to you.

For your website have a look at Google’s Website Optimizer
For your customers have a look at Google Analytics
And for your marketing campaigns look at Google Adwords

I only mention that Google is the place to go for a complete solution because no other vendors in these industries have yet to offer a complete solution and because everyone knows Google when it comes to internet search. Without knowing your customers and their habits how are you supposed to sell to them? Increase profits? And be heard in your market? Just a little food for thoughts about your business

Luc

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Posted by Lucas | Filed Under General, Web Analytics, Web Development, Web Intelligence, Website Usability