Common Website Analysis Terms
January 16, 2008
When it comes to analysing traffic on your website there are some common terms used to describe certain actions on your website.
Bounce Rate - This rate has to do with the number of people that visit your website’s entry page and leave without going into your website. You want to keep this rate as low as possible so that people not only view more pages of your website but also return and eventually buy products from you.
Entrance Path - This is the path your customer’s take to reach your website’s content
Exit Path - This is the path that your customer takes to exit your website
When it comes to understanding your customer’s behaviours on your website which is why path analysis is a vital step to long term success running an online business. Check out my article on Path Analysis if you haven’t had a chance to read it.
Related Articles:
- Tracking E-Commerce Transactions in Google Analytics
- Setting your site as an E-Commerce site in Google Analytics
- How to Install a Google Analytics Tracking Code
- Landing Pages that Answer your Customer's Questions
- Analyzing the Path your Visitors Take on the Web
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