All You Need is Web Analytics!
December 30, 2007
As this year comes to an end and I’ll be out celebrating like pretty much everyone else I wanted to leave one more post for the end of 2007. Web Analytics and Intelligence is still in its humble beginnings and while some major developments in the next year are bound to happen, the field itself is sure to develop standards, further enhances to how people view web analytics as a key component to web development as a whole and how to further understand customer behavior.
If you are new to web analytics then I’d suggest you check out Google Analytics, install it and learn how to integrate it into your site. Even if you run a fairly small site you can still benefit from understanding your traffic and the heights to which you’d like to one day take your website.
I’ve been reading Avinish’s book lately entitled “Web Analytics: An Hour A Day” which is just a fascinating read. If you are a marketer, web designer, CEO or anyone simply interested in the internet and websites then this is a great book to read and I would highly suggest it. I’ve even been able to add Avinash Kaushik to my facebook account. You have to love where technology is taking us when I can talk to an author about his book online and he actually responds! I’d also suggest checking out his blog as well.
In structuring the content for my site over the past couple of months I realize that I’ve switched gears by offering a base foundation of information about Web Analytics using Google Analytics as a teaching tool and I only hope that you’ve found it helpful so far. I am looking forward to producing more content specific to the areas of Web Analytics, Website Optimization, Web Intelligence and a few other key areas in the New Year. See you in the New Year!
Luc
Comments
Got something to say?
