Using the UrchinTracker() function in Google Analytics

December 19, 2007

As you may or may not know, Google Analytics runs off of Urchin Software. Before there was Google Analytics there was Urchin. Google Analytics is partially built on Urchin which is why certain Urchin methods work well with Google Analytics.

The easiest way to explain how Google analytics uses Urchin is with the urchinTracker() function. The function is used to collect data about the visitors, saves the data in cookies and sends it to the Google Analytics servers for your viewing pleasure and is made reference to in the following piece of code you install on your website.

<script src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>

</script>

<script type=”text/javascript”>

_uacct = “UA-XXXXX-X”;

urchinTracker();

</script>

In order to enhance your Google Analytics performance you need to enable and use the functions that Urchin has to offer (which I’ll post more about in the coming weeks).

Luc

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Posted by Lucas | Filed Under General, Google Analytics, Web Analytics