Christmas Came Early Got a New Web Analytics Book!
December 18, 2007
Well this time of year has a few things associated to it including eating lots of good food, seeing friends, travelling and spending money. It’s only natural that you find a few things for yourself when you are out shopping that you may end up buying and I made one such purchase recently. I bought “Web Analytics: An Hour A Day” from Amazon.ca and I just got it today.
The sections that the book covers includes
- A History of Web Analytics
- Data Collection
- Qualitative Analysis
- Search Analytics
- Measuring Email and Multichannel Marketing
- Website Experimentation and Testing
- Three Secrets Behind Making Web Analytics Actionable
- Competitive Intelligence and Web 2.0 Analytics
- Shattering Myths of Web Analytics
- Advanced Analytics Concepts
- Creating a Data Driven Culture
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[…] been reading Avinish’s book lately entitled “Web Analytics: An Hour A Day” which is just a fascinating read. If you are a marketer, web designer, CEO or anyone simply […]