Landing Pages that Answer your Customer’s Questions

November 20, 2007

In case you didn’t know, any landing page should answer a couple of questions when your customer finally gets there…

What’s the offer? - What are you offering your potential customer? It’s pretty straight forward right?! The offer should be in line with the way in which the customer found the page.
Who’s Interesting in what you are offering? - You can’t sell ice skates to polar bears and even if you could they don’t go online or have credit cards. In knowing your core audience and optimizing the page towards them your page views may go down but your conversion rate will probably increase over time.
Why are they interested and why are they going to move further into the sales funnel? - The offer is only part of the equation but you have to know why your customers are interested and knowing this design the next step towards them buying.
How does your customer get started? Once you’ve lead the customer to the landing page you need to educate them as to the steps they need to take.