Personas – Part 1: Why Personas are personal to your business
The idea of picturing your customers is an idea that is as old as marketing but what if you could take that a few steps further? People, much like the people that visit your website and buy your products have a persona about them. In understanding your customers you need to understand that the products you sell and promotions you run attract certain types of people.
When it comes to optimizing your website to improve sales, having customer personas can help you distinguish a good customer from someone who really isn’t buying what you are selling and this is turn increases conversions among the web pages of your website.
So what is a “Persona” anyways?
The idea of a persona relates to the fact that you are creating a character to tell a story. In creating this character you understand things about the character. Some people refer to this as defining our “target market” or “core audience” but are defining a persona or personas you can design and market with a specific person or type of person in mind. Companies that want to understand their customers on a more personal level need to begin the process at this level and while developing personas is a very intensive way of building intelligence it pays off in the long run because those inferences made about your customers allow you to see if they are true or false by monitoring the analytics involved and continuing to develop and improve the intelligence about your customers. So how do you effectively create a persona? I’ll show you soon!
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