What is a Web Analyst?

October 4, 2007

I am currently involved in UBC’s Award of Achievement in Web Analytics and I have to say that I have really been enjoying the course. The Award of Achievement in Web Analytics prepares you to become a Web Analyst. So what is a Web Analyst anyways?

Skill set you need to become a Web Analyst

Analytical and Detail-Oriented
Human Physiology
Marketing and Brand Building
Business
Technology
Information Architecture
HTML and Website Development
User Behavior and Habits

What does a Web Analyst do?

Educating Business Users
Identifying Appropriate framework
Identifying Appropriate Business Owners
Ensuring Appropriate Metrics
Selecting Tools and Services
Developing new metrics
Choosing appropriate analytics techniques
Communicating the results
Creating new initiatives

Being a “Web Analyst” borrows skills from number crunching, understanding people, being a geek (geeks rule!!!), designing websites, running a business, and being a master mathematician.

Posted by Lucas | Filed Under General, Web Analytics, Website Usability