The Web: Where Tech and Marketing got married
While most people know that the web came into existence because of networking computers, servers, mainframes and other computer appliances together. Now that was a while ago and today IT is only one part of the equation and the other is that Marketing has moved center stage. There is no surprise that the two go hand-in-hand to make the internet what it is.
Techie guys talk “Tech”
If you are not that technically inclined and you’ve happened into a conversation with a technical person then chances are that you don’t have a clue what they are talking about. Perhaps you run a business in the human resources sector and the only things that you really understand outside of emailing; using your BlackBerry or using word is searching job boards and submitting job ads. You are not alone in your struggle to understand more about the web and how it can benefit you in the marketing of your business online.
Marketing Peeps speak performance
Marketing lately is geared towards the performance of a campaign or a call to action. Seth Godin has aptly named this “Permission Marketing” a concept that really targets an audience to hone in on the truly interested amount of people in your product or service. With SPAM being so common place now, Permission Marketing, allows us to see truly interested customer as opposed to sending everyone and their grandmother an email and spamming the hell out of their inboxes.
Marketing and Tech are two different languages
Marketing has its own language and core beliefs. IT and the tech industry at large plays by different rules but for each to co-exist and work with each other it takes time to understand where each are coming from to gain the best insights of both worlds.
The Marriage of Tech and Marketing
The Marriage of Tech and Marketing worlds are largely underway with a movement called “Web Analytics” which is beginning to use the best of both worlds. Marketing people and Tech are on the same page writing a new language that both can understand equally.
As I wrote about the other day, areas like eMetrics are allowing techies and marketing folk to bridge the gap in understanding each other. This is building a movement that I call “Customer Science” or the science of understanding your customer base enough to not only predict your customers needs and wants and cater to them but allow you to better understand your customers and anticipate their behaviors towards you, your company, the systems you implement and more. While this may seem like a bit of a rant believe me when I say it’s coming shortly and has been building for some time now.
