Business Blog posts… what value they can offer your business?
September 25, 2007
With Blogging being an accepted standard today and many businesses of various sizes using it for various means it poses a question… How valuable is blogging to your business? Blogging takes a great deal of time from writing content to brainstorming ideas for the blog to become valuable but then you have to ask yourself as I have had to ask myself “What is your business?” If your business is information then blogging can be very lucrative but if you are making the odd post about your business then it comes a “News wire” about goings on at your company.
A lot of blogging has become less valuable because people treat it like they treat ad-sense a few years ago with the mentality of “if I slap it up they will come!” My goal with the PureWebAnalytics Blog initially was information and now I simply want to provide a unique and authentic to the general public. The core goal of PureWebAnalytics is website maintenance, support and development but having a blog allows me to share experiences, knowledge and opinions with people interested in Web Design and potential customers.
So when you go into setting up a website with a blog or a blog just ask yourself “What value does this add to my business.”
Some useful links for blogging in general are…
Yaro’s Blog Mastermind - http://www.blogmastermind.com/
Problogger.net - http://www.problogger.net/
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