Redesigning A Website With Email Marketing In Mind
August 27, 2007
I am all for technology related to email marketing. Over the last few weeks I’ve been getting a design ready for PureWebAnalytics as I begin to take the site and business in a new direction. I’ve spent a little time figuring out what CMS architecture I wanted to build my site on because when I first started PureWebAnalytics, in January 2007, WordPress was a simple choice. Now, 8 months later, I have decided to stay with WordPress because of the amount of plugins and developers that know the architecture that runs the site it would be a bad idea to go to a lesser piece of software to run my site. Perhaps you’ve run into this when renovating your website or maybe you never thought about it but if you are building a business naturally you need to think about the systems behind the business.
For online businesses one of these systems is email marketing. I know that I’ve talked about it in the past on PureWebAnalytics but email marketing if you do it correctly is one way to building ongoing relationships with people interested in your service or products. So many companies have the ability to send and create email marketing campaigns and yet they don’t. One component behind the new PureWebAnalytics is a newsletter capture feature that will allow me to build lists, run promotions and build a bigger list in the long run and keeping people loyal to the PureWebAnalytics name. As I get closer to the release of the new site the articles will pick up on here again. I cannot believe its been 20 days since I posted an article on here.
Luc
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