ThinData White Paper: What Everyone Should Know About Email Marketing
July 6, 2007
I was reading a great white paper released by ThinData, a company focused on email marketing and educating people (marketers) about the email marketing sector. This white paper talks about 5 challenges faced by people marketing using email marketing as a medium which include…
- Making sure email can be authenticated
- Maintaining a good email reputation
- Preventing being labeled as a “spammer” by recipients
- Preventing being labeled as a “spammer” by Third-Party Software
- Configuring Email Servers to Meet Industry Standards
Most people, marketers included, don’t think about these sorts of issues when it comes to sending emails to customers, tracking and analyzing the effectiveness of an email marketing campaign. Feel free to download the white paper in question; it’s free as long as you don’t mind giving some personal information to get a copy 
Luc
Dani Reviews BigResponse.com
July 4, 2007
I’ve talked about email marketing in the past but as I was reading Danielle’s article over at Smallbusinessbranding.com earlier today I thought that I would share her article with those of you who read this site on an ongoing basis.
Danielle is reviewing an Email Marketing service from BigResponse.com. I must say that the site is really easy to use and then I had a look at the price and it just seemed to be a little too expensive to me. Having been used to Campaign Monitor that costs significantly less ($5 per campaign plus 1 cent per recipient, I believe) I wouldn’t personally use anything else but that is me and I am picky. Anyways if you are looking for another option in email marketing services then you have to check this out.
Maybe the next thing I should start to cover is the fine art of List Building as it relates to email marketing because without a list of people to market to your business is at a standstill. Happy Emailing!
Luc
Need An Education In Web Analytics?
July 3, 2007
Lately I’ve been looking into getting more of an education when it comes to website analytics because anything that I’ve recently learned about Web Analytics has been completely self discovered. Coming from a background in Computer Science I am naturally interested in this area of learning but I know many people out there couldn’t care less to look into statistical data to draw conclusions about their business but your competition may think otherwise.
Many Colleges and Universities do not currently have courses geared towards the Web Analytics professional so it makes it next to impossible to seek out a former education for a skill set such as this. In my personal opinion the look of the site is important but how a site functions or is supposed to function is of far more importance and this is also known as Usability, Optimization and Analytics.
So where does one go for an education in Web Analytics?
I’ve done a good bit of research about this and in Canada there is only one University that offers this education (to the best of my knowledge). University of British Columbia (or UBC as it’s affectionately known) offers a program that includes 4 core courses in the study of Web Analytics that were created with the support of the Web Analytics Association or “WAA”.
These courses include…
- Introduction to Web Analytics
- Web Analytics for Site Optimization
- Measuring Marketing Campaigns Online
- Creating and Managing the Analytical Business Culture
Analytics are a very important part of online business development as I’ve stated a few times before and more companies are strategizing using the latest analytics based information for their benefit. As a web designer or developer, having a solid understanding of these principles is becoming a key to understanding that good design or development is only the first step in development a web site that performs highly effectively.
Luc
