What is Successful Email Marketing Delivery?

July 9, 2007

Last week I wrote about ThinData’s white paper on their Marketer’s Guide to Successful Email Delivery. Carrying on with the topic of email marketing one common question comes up “How do you define a successful Email Delivery?” After all, once you send an email out how do you know if it has reached its recipient? A number of factors play into how an email is delivered or not delivered that include…

  1. Can the Email Sender be authenticated?
  2. Has the Email Sender been blacklisted?
  3. What is the Email Sender’s Reputation?
  4. What is the Configuration of the Email Sender’s Servers?
  5. Are recipients of your email marketing clicking the “Mark as Spam” button?

These questions speak more to the creditability of the email sender (marketer) than anything else and it is designed to ensure that customers are not being spammed. The best way to ensure that you are not spamming your customers is to use a third-party ESP (Email Service Provider) because they are up-to-date on all the latest changes from ISPs (Internet Service Providers) and will help keep you from getting blacklisted.

Luc

Posted by Lucas | Filed Under General 

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