3 Key Tips To Designing Email For Your Business
June 18, 2007
When it comes to designing email for a mass customer base it only makes sense that you need to think about the bulk of your customers when creating an email campaign for your business. This means tailoring your email to suite broad number of users. I point out three areas that are something that you may or may not have thought about…
1.) Don’t design your email wider than 600 pixels – Because many people you promote to have different screen resolutions you need to account for this by designing email for a general audience.
2.) Keep the message of your email above the fold – Now this is not a hard and fast rule but to be honest the idea behind it makes a lot of sense. When people open an email chances are they will not scroll to the bottom to see a special deal you are promoting. This means that you should have your main promotion or call to action above the fold. The “fold” refers to the space that people see before they have to scroll in an email. Like I said it isn’t a hard and fast rule but if you are doing email campaigns for your business it cannot hurt to test it out.
3.) Do A/B tests to see which subject line is more effective – Because the subject line is the first thing that people see it is important to test and see which message you are presenting to your customers is more effective.
As stated before on PureWebAnalytics the ROI potential is huge compared to any other marketing that you may be doing for your business so why are you still not doing it? Don’t have the time? Is email really a hard concept for you to grasp? (Don’t laugh because some people reading this are answering “yes” right now) Have fun testing these 3 tips in your next email marketing campaign.
Luc
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