What Is The Focus Of Your Website?
June 16, 2007
When you think about designing or building a website you need to ask yourself “What is the Focus or intent of my website?” It sounds like such a straightforward question with an easy answer, doesn’t it? But I guarantee that only a few people maybe 20% of the people reading this would have an answer already prepared if you asked them. You cannot build a solid foundation for your online business until you can answer this question. Well you can, but chances are it will be gone soon after you put the website up. The reasons why it wouldn’t work include…
- You cannot define who your customer is?
- How do you cater to a customer you have not defined?
Sure this has a lot to do with marketing but also it has to do with the fact that online businesses do not differ all that much from real physical businesses. Most people when they think about building a website, online presence or anyone of a number of terms people use to describe their online endeavors usually go for a look. They want the website to work a certain way instead of looking at how to run the website as a business.
When I started PureWebAnalytics I realized that I wanted to focus on sharing knowledge related to running a website, new web technologies and mostly importantly the business of developing and maintaining websites for my clients. While it has taken time to grow this website and I will continue to grow it I am passionate about what I am doing and more importantly I am focused on the business at hand. When it comes to building your website just remember think about it with your customer in mind.
Luc
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