What is Split Testing: A versus B
June 12, 2007
A while back, I wrote about Yaro’s article of creating a “Sales Funnel” which is one step towards running a successful business online but I am here to present another piece of the puzzle of online sales generation. How many of you are familiar with the concept of “A/B testing” or “Split Testing”? Not that many of you eh? For those of you who are not familiar with “A/B testing” or “split testing” as it is commonly known it is summed up by the following definition…
Most of us are familiar with the concept of using A/B split testing to determine which elements on a page are helping the performance of a web page, and which are not.
Source: Marketing Experiments
In case you are wondering “What does this have to do with web mastering?” it actually has everything to do with web mastering. If you are trying to make your site better and you have a few designs for specifically targeted pages then doing a split test can help you determine which design is your customers can navigate through more easily.
Understanding the concept is key because this is what makes “okay” sites, “great” sites. It also has a way of helping raise profits, increase email capture rates, lead generation or just about anything else you would like to do with your website. In A/B Testing, you are usually testing between a difference of two things and seeing which is better and has a better conversion rate and then refining the winning layout with further A/B Tests until you have an optimal design giving great results. In the coming weeks I’ll get into this more and present more specific information related towards running A/B Testing on your website.
Luc
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