Google Analytics: How to Track a Goal
May 17, 2007
I wrote about how to setup a goal in Google Analytics nearly two months ago. I discussed the process of how to go about creating a goal that you can track in Google Analytics. Goal setting is a way in which you can track the effectiveness of advertising and marketing campaigns on your site and get actually factual data and shows how much ROI (return on investment) you are getting for your advertising or marketing buck.
A great side resource I’ve found that will help you in analytics is a site and newsletter called “ROI Revolution” which has tons of tips about website ROI and monetization.
Because Google recently changed its look and feel a few weeks ago to a setup that I personally like better than the older Google Analytics version it has improved visualization aspects when dealing with stats.
When you go about creating a sales funnel for your website the front end code is only half the battle with the other half remaining in tracking the success or failure of the design and making improvements based on the results.
To see your results from creating an effective sales funnel and goal creation using Google Analytics all you need to do is…
1) Log in to Google Analytics
2) Go you your site’s profile
3) Click on “Goals” on the left hand side of the interface
4) You will then see the “Goals Overview” page which gives you an eagle-eye view of your goal tracking efforts
From there you can track “Total Conversions” which is basically a way to track the total number of sales your goal setting efforts have yielded. You can also check your “Goal Value” which is basically the price you assign to a completed goal. The “Funnel Visualization” is a neat feature because it gives you a visual representation of your conversion efforts with your data from your website which is very useful to say the least. “Abandonment Rate” is a great feature because it allows you to see who starts the process of buying or doing something related to a goal but never completes it. I am impressed by Google Analytics with my only problem being that Google Analytics is not a live application because you get data that is a day behind.
If you are building your sales funnels, setting up goal tracking then you are going to want to play with Google Analytics to give you valuable data about your online business. It’s better than doing business in the” dark”, isn’t it?
Luc
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[…] I talked about how to track a goal using Google Analytics and I wanted to focus on a great feature that Google Analytics offers called “Funnel […]