The Art of Re-Cart: Stop Losing Potential Online Sales
April 28, 2007
If you run an ecommerce store you may or may not be familiar with the idea of a “re-cart”. As it sounds a “re-cart” is the function of the ecommerce shopping cart that contacts potiential customers that used the shopping cart on your site but never completed a transaction. No one likes the idea that you are losing sales but it is common place in life that sales sometimes do not happen. Have you ever been in a grocery store and seen a shopping cart that had eggs, milk, cereal and other goodies that someone had left behind? Of course you have but the one difference is that you cannot email your customer in a grocery store when they abandon their shopping cart and ask them why they didn’t finish their weekly grocery shopping but in the ecommerce world, you can!
Most shopping carts now do not have the option of a re-cart module because most are made by third-party vendors and developers that work with specific shopping cart frameworks like osCommerce, X-Cart, etc.
Re-Cart modules on the market today…
DataLinks Software Solutions (DLSS)
This module is specifically for use with the EcommerceTemplates framework. It retails for $25 USD (not including installation). It features the ability to return to an online store and continue shopping with a cart that was abandoned.
Not a lot of developers have public modules available for sale but if you are running an online store it is a module that will help you grow sales through catching the lost sales opportunities. If you happen to know of any others feel free to add them in the comments section below.
Luc
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