Google Analytics: How to set a Goal
March 23, 2007
If you are new to the world of Analytics then you’ve probably heard of Goals and Goal Setting in Google Analytics but what does it mean? A Goal is a website page that a visitor to your site once he or she has made a purchase or completed an intended or desired action. It is the successful completion of a series of successful clicks to get the visitor to get them to go where you want them to go. Sounds simple enough right? Well that is part of good SEO with any site.
Much like life, setting goals takes a clear vision of the successful completion of the goal and the steps you took to get there. All the pages that are tagged by Google Analytics are goals and the whole collection of goals is known as a funnel. For now I’ll show you how to setup analytics to track the goals you set out for your business.
- From the Google Analytics settings page you must first click “edit”
- Select one of the four goals slots and click “edit”
- Enter the Goal’s URL
- Enter the Goal’s Name
- Turn the Goal on; you can also turn off goals if you are making changes to the site to keep from getting misrepresented data and stats collected
That is the basics of setting up a goal with Google Analytics. Easier then you thought eh?
Lucas
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[…] about how to setup a goal in Google Analytics nearly two months ago. I discussed the process of how to go about creating a goal that you can track in Google Analytics. Goal setting is a way in which you can track the effectiveness of advertising and marketing […]